火 锅
About Hot Pot
Hot Pot specialises in crafting impactful brand, marketing and commercial strategies for premium lifestyle brands looking for success in Asia, with deep expertise in the Chinese consumer.
Cultural experts
We’re not just familiar with local cultures across Asia - we’re deeply rooted in them. Our team spans Shanghai and London, with our network and partners adding specialised coverage of Japan and Korea, giving dual perspectives that allow us to navigate the individual complexities of Asia's evolving landscape.
We speak the language (literally and figuratively), bringing the two worlds together to give your brand an authentic voice in the region.
With deep expertise in mainland China. We build impactful brand and marketing campaigns, fuelled by powerful insights and aligned to ambitious KPIs.
Our mission is simple: to create long-term success for premium lifestyle brands in the heart of Asia's bustling marketplace.
We love
the challenge
不畏挑战
In a fast-moving landscape of constant change, we challenge the status quo and discover potential within every challenge
We create
value
创造价值
Every interaction presents an opportunity. We elevate brands, businesses and teams, both internally and externally
We win
together
共同协作
Collaboration is in our DNA. We thrive as extensions of our clients’ teams, turning shared visions into shared victories
A proven track record
Iconic brands like Rapha, Canada Goose, Noble Panacea and La Perla all trust us to guide them in Asia.
Success in isn’t just about ticking boxes; it’s about shaping your brand to stay ahead of the trends that lie ahead. We’re ambitious yet realistic and most of all, we love what we do.
Collaboration is key
We act as an extension of our clients’ marketing teams, aligning their visions with our expertise. We elevate teams, sparking confidence with our expert-driven, impactful brand and marketing campaigns.
We’re not afraid to tell it like it is and set clear goals that turn into tangible results. Together we push boundaries, celebrate wins and transform challenges into triumphs.
Meet Hot Pot's Advisory Board
Meet the industry-leading experts on our advisory board, bringing valuable insights and expertise to propel global brands to success across the APAC region.
Robin Trebbe
Former VP of Adidas China, Robin brings a remarkable track record of success in the sports industry, with extensive leadership experience at renowned international brands.
Averyl Oates
Previously a commercial leader at fashion giants Galeries Lafayette and Harvey Nichols, Averyl brings a remarkable depth of experience in the fashion and retail sector.
Bessie Lee
As ex-CEO of WPP China, Bessie is a true innovator and thought leader and brings a wealth of expertise in navigating the complexities of the Chinese business landscape.
The Together Group
市场洞察
Unlock China success
Secure long-term market dominance with our expert-driven strategies
Insights
Tune into our hand-picked network of local-market consumers for valuable market insights. Access real time data and get an insider’s view of the consumer mindset.
Blueprint
Become a market leader in China and beyond with battle-tested strategies from our bicultural experts. We develop the actionable plans you need to stand out in a range of Asia's most competitive markets.
Marketing
Run high-impact marketing campaigns that truly land - whether in China's diverse regions or across Japan, Korea and SE Asia. Hot Pot identifies current trends and leverages the right channels for your brand.
Commercial
Secure long-term market dominance with our ecommerce management and trade partner sourcing. We select the right channels and platforms to position you for commercial success.
Ready to get started?
Book your Strategic Workshop
Start with a 30-minute discovery call so we can understand your business pain points in Asia, focus areas, NPD and more.
Receive a bespoke strategic report built from real-time ecommerce data across Tmall, JD, and Douyin
Attend a presentation and workshop where our strategists will present findings to your team and key stakeholders - online/in-person
市场洞察
Unlock Success in Asia
How We Work With You
Discovery Call
A 30-minute discovery call
- The Hot Pot team will understand your China business pain points and areas of focus
- NPD, global/local challenges, profitability concerns, consumer understanding gap
Bespoke Report
Data Analysis Report
- A bespoke strategic report built from real-time ecommerce data across Tmall, JD and Douyin
- Filtered analysis at platform, store, product and price level
- Identification of the fastest growing, brands, categories and products in your field based with supporting info and data
- Bespoke trends, white-space opportunities and strategic recommendations for your brand
Workshop
Presentation and workshop
- Hot Pot strategists present findings to your team and key stakeholders - online/in-person
- Q&A / workshop session to present and discuss key findings, setting firm recommendations for global/local teams
- Follow up summary deck with key takeaways and concrete actions
Next Steps
Secure long-term market dominance with our expert-driven strategies
Next Steps
Get Going
Start strong in China
For businesses ready to move forward, we provide clear direction and execution support grounded in real market experience—so you can act decisively and grow with confidence in China.
Next Steps
Full Blueprint
Build your China strategy with confidence
Become a market leader in China with battle-tested strategies from our bicultural experts. We develop the actionable plans you need to stand out in the competitive Chinese landscape.