CHINA BRAND STRATEGY FOR:
SPORTS & OUTDOOR BRANDS

Brand, marketing and commercial strategies for premium sports, fitness and athleisure brands wanting to deliver impact in the Chinese market.

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Building a strong foundation for market success

Actionable, informed, experienced strategic planning for premium sports, fitness and athleisure brands
Ready for China?

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  • Masters of our craft

    Hot Pot China has run the course with scores of brands either entering the market or looking to overhaul their approach to deliver better levels of sales, margin, engagement and innovation.

  • An expert, bicultural team

    Having supported brands of all shapes and sizes to go the distance - from Canada Goose to Rapha - we have a team of seasoned China experts with brand-side experience to help you train, race, win and repeat in one of the world’s most challenging yet rewarding stages. 

  • Defining industry leadership

    We set industry trends, we don’t chase them. Our core understanding of the Chinese market helps to position your brand as an industry leader.

rapha-whiteA powerful market entry plan

Rapha partnered with Hot Pot China for their end-to-end 2023 China launch, starting with our China Blueprint.

Prepared with relevant market and consumer insights, we crafted a 3-year roadmap and market entry plan with ambitious KPIs. 

The success story

CG 2Helping the Goose to fly in China

Canada Goose worked with Hot Pot China following significant sales from Chinese consumers visiting their stores overseas.

Hot Pot delivered the ‘千里送鹅毛’ campaign focused on connecting consumers in China resulting in their year 1 revenue targets being delivered within just 5 months of launch.

How they did it

Research and data analysis, tailored to you

Increase visibility of your target consumers
and market in China

Primary research combined with real-time market ecommerce data reveals how your potential Chinese consumers engage with brands. Our bespoke insights shape your brand, messaging and positioning strategy for the market in China.

Our China Athleisure Wear: 2024 Ecommerce Sales report, presented by Hot Pot China's Head of Commercial Strategy, Adam Sandzer, breaks down the backend ecommerce net sales data, specifically for athleisure wear, from the three major Chinese platforms: Tmall, JD.com and Douyin.

Download the report
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Impactful, localised brand strategy

A brand, channel and retail strategy tailored to your Chinese consumers

Our proven experience running brand campaigns using influential Chinese channels positions your brand for local recognition. Stand out in the market with our in-depth consumer profiling, product selection and brand positioning approaches.

  • Find and connect to your tribe
  • Pace yourself for success
  • Track progress with KPIs
Shape your strategy

Deconstructing success in China: Building a landscape for premium athleisure wear

When fitness, outdoor and athleisure brands look at achieving their own pinnacles in China - growing brand and revenue metrics to meet the booming demand in the market - why then are so many of these same factors overlooked?

You cannot run the race alone, you need to adapt your thinking to meet the local terrain and budgets, milestones and expectations all need to be tailored to ensure you’re on the right track.

Read the ebook
Deconstructing mountains

Content to help get you started:

Reports

China’s Sports & Outdoor FY2025 Ecomm Report

 

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HPC ISPO Business Cards (4)

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HPC ISPO Business Cards (5)

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HPC ISPO Business Cards-1

 

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Video Presentations

China Outdoor Apparel Video Thumbnail

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China Sports Footwear Video Thumbnail (1)

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On-Demand Webinars

China’s Sports & Outdoor FY2025 Ecomm Report - Webinar

 

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China Strategic Workshop: Sports & Outdoor

The expert strategists at Hot Pot China will build a bespoke workshop addressing and quantifying the China challenges and opportunities for your brand in today’s booming sports and outdoor market. Our process below:
 
1-2

30-minute discovery call

  • The Hot Pot team will understand your China business pain points and areas of focus
  • NPD, global/local challenges, profitability concerns, consumer understanding gaps
2-2

Data Analysis Report

  • A bespoke strategic report built from real-time ecommerce data across Tmall, JD and Douyin
  • Filtered analysis at platform, store, product and price level
  • Identification of the fastest growing, brands, categories and products in your field based with supporting info and data
  • Bespoke trends, white-space opportunities and strategic recommendations for your brand
3-2

Presentation and workshop

  • Hot Pot strategists present findings to your team and key stakeholders - online/in-person
  • Q&A / workshop session to present and discuss key findings, setting firm recommendations for global/local teams
  • Follow up summary deck with key takeaways and concrete actions

POWER UP
YOUR CHINA GAME PLAN

Register Now

China Strategic Workshop for Sports & Outdoor Brands. Maximising impact in China’s dynamic consumer market.