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DRIVING SUCCESS FOR:
SPORTS & OUTDOOR BRANDS
Brand, marketing and commercial strategies for premium sports, fitness and athleisure brands wanting to deliver impact in China, South Korea and Japan.
Detailed bespoke analysis
Actionable insights
Tangible business impact
A powerful market entry plan
Rapha partnered with Hot Pot for their end-to-end 2023 China launch, starting with our China Blueprint.
Prepared with relevant market and consumer insights, we crafted a 3-year roadmap and market entry plan with ambitious KPIs.
Helping the Goose to fly in China
Canada Goose worked with Hot Pot following significant sales from Chinese consumers visiting their stores overseas.
Hot Pot delivered the ‘千里送鹅毛’ campaign focused on connecting consumers in China resulting in their year 1 revenue targets being delivered within just 5 months of launch.
Research and data analysis, tailored to you
Increase visibility of your target consumers
and market
Primary research combined with real-time market ecommerce data reveals how your potential consumers engage with brands. Our bespoke insights shape your brand, messaging and positioning strategy for the market.
Our China Athleisure Wear: 2024 Ecommerce Sales report, presented by Hot Pot's Head of Commercial Strategy, Adam Sandzer, breaks down the backend ecommerce net sales data, specifically for athleisure wear, from the three major Chinese platforms: Tmall, JD.com and Douyin.
Impactful, localised brand strategy
A brand, channel and retail strategy tailored to your consumers
Our proven experience running brand campaigns using influential channels positions your brand for local recognition. Stand out in the market with our in-depth consumer profiling, product selection and brand positioning approaches.
- Find and connect to your tribe
- Pace yourself for success
- Track progress with KPIs
Deconstructing success in China: Building a landscape for premium athleisure wear
When fitness, outdoor and athleisure brands look at achieving their own pinnacles in China - growing brand and revenue metrics to meet the booming demand in the market - why then are so many of these same factors overlooked?
You cannot run the race alone, you need to adapt your thinking to meet the local terrain and budgets, milestones and expectations all need to be tailored to ensure you’re on the right track.
Reports
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Video Presentations
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On-Demand Webinars
