BRAND STRATEGY FOR: 
BEAUTY BRANDS 

Brand, marketing and commercial strategies for premium beauty and personal care brands.

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Building a strong foundation for market success

Actionable, informed, experienced strategic planning for premium beauty and personal care brands
Ready for Success?

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  • Masters of our craft

    Hot Pot has helped with scores of brands either entering the market or looking to overhaul their approach to deliver better levels of sales, margin, engagement and innovation.

  • An expert, bicultural team

    Having supported brands of all shapes and sizes to go the distance - from Unilever to Noble Panacea - we have a team of seasoned experts with brand-side experience.

  • Defining industry leadership

    We set industry trends. Our core understanding of the Chinese, Korean and Japanese markets helps to position your brand as an industry leader.

Noble Panacea White

A successful China launch for luxury skincare

Noble Panacea engaged Hot Pot China for their end-to-end 2024 domestic China launch.

Starting with a China Blueprint to set a North Star for success. In Q1 2024, Hot Pot moved to be Noble Panacea’s key China partner for ongoing marketing and ecommerce execution.

Read the case study

Unilever - Case Study Size

Supporting the build of a $1 billion skincare portfolio

Strategic portfolio growth powered by China market intelligence

Hot Pot supported Unilever in defining a strategy to build a $1 billion premium skincare portfolio in China, addressing the company's over-reliance on everyday, low-margin products.

How we did it

10 Chinese beauty consumer myths

Take a trip inside the mind of a modern Chinese beauty customer

This report highlights how Chinese consumers really feel about beauty products, debunking 10 common myths in the Chinese beauty market, broken down into three parts:

  • Attitudes

  • Motivations

  • Marketing

Serving as a guide for decision-makers in the skincare, cosmetics and beauty industry, this report, written in collaboration with The Future Laboratory, helps to provide new levels of insight into the Chinese beauty market.
Download the report
10 Chinese Beauty Consumer Myths

China Strategic Workshop

The expert strategists at Hot Pot will build a bespoke workshop addressing and quantifying the challenges and opportunities for your brand in China's booming market. Our process below:
 
1-2

1. Discovery and Data Analysis

  • Initial discovery call to set context for your China challenges

  • The Hot Pot team will deep dive into relevant live ecommerce and social data for your brand, product and category/competitors

  • Setting of framework and full agenda for the workshop session 

2-2

2. China Blueprint Sprint

  • Audit: we assess your brand across marketing, ecommerce, retail, digital and social

  • Status: we analyse your sector, key trends, and relevant competitor activity

  • Barriers: we unearth and quantify the key China roadblocks inhibiting growth

  • Solution: we propose key strategies to unlock China growth, based on a combined 40+ years of China brand and commercial expertise 

3-2

3. Presentation and Workshop

  • Strategic Summary: we distill all inputs and outputs into a concise executive summary

  • Creation of a north star for China efforts and alignment of your internal team

  • Discussion of follow up steps and how to turn strategies into tactics

POWER UP YOUR GAME PLAN

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China Strategic Workshop. Maximising impact in China’s dynamic consumer market.