BRAND STRATEGY FOR: 
FASHION BRANDS 

Brand, marketing and commercial strategies for premium fashion and luxury brands wanting to deliver impact in China, South Korea and Japan.

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Building a strong foundation for market success

Actionable, informed, experienced strategic planning for premium fashion and luxury brands
Ready for Success?

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  • Masters of our craft

    Hot Pot has run the course with scores of brands either entering the market or looking to overhaul their approach to deliver better levels of sales, margin, engagement and innovation.

  • An expert, bicultural team

    Having supported brands of all shapes and sizes to go the distance - from La Perla to Holzweiler - we have a team of seasoned experts with brand-side experience to help you train, race, win and repeat in one of the world’s most challenging yet rewarding stages. 

  • Defining industry leadership

    We set industry trends, we don’t chase them. Our core understanding of the Chinese, Korean and Japanese markets helps to position your brand as an industry leader.

Holzweiler Logo (4)
Proving ROI from our Chinese influencer activity for Holzweiler 

Holzweiler partnered with Hot Pot China to drive awareness and sales in China through a performance-focused influencer campaign.

By combining KOL partnerships with advanced cross-platform tracking, engagement across RED, Weibo and Douyin was directly linked to Tmall sales, giving the brand clear visibility of campaign ROI.

How they did it

La Perla Logo

A powerful brand transformation strategy

La Perla partnered with Hot Pot China to reposition the iconic luxury lingerie brand for the Chinese market.

Over a three-month period, more than 100 influencers were activated, with KOL activity directly linked to sales and delivering an ROI of 3.5x. In addition, paid media generated over 21 million impressions and drove meaningful sales growth on Holzweiler’s Tmall brand store.

How they did it

The Chinese male luxury consumer 2023

Explore new levels of insight into China’s male luxury market

Starting with an introduction to Global Luxury, this report, developed with The Future Laboratory, dives into China's six male luxury consumers along with a longer-term look at how the market will be shaped in the future.

The report also provides recommendations for meeting shifting needs, desires and expectations of this coveted consumer.

Download the report
The Chinese Male Luxury Consumer 2023 Cover

China Strategic Workshop

The expert strategists at Hot Pot China will build a bespoke workshop addressing and quantifying the challenges and opportunities for your brand in China's booming market. Our process below:
 
1-2

1. Discovery and Data Analysis

  • Initial discovery call to set context for your China challenges

  • The Hot Pot team will deep dive into relevant live ecommerce and social data for your brand, product and category/competitors

  • Setting of framework and full agenda for the workshop session 

2-2

2. China Blueprint Sprint

  • Audit: we assess your brand across marketing, ecommerce, retail, digital and social

  • Status: we analyse your sector, key trends, and relevant competitor activity

  • Barriers: we unearth and quantify the key China roadblocks inhibiting growth

  • Solution: we propose key strategies to unlock China growth, based on a combined 40+ years of China brand and commercial expertise 

3-2

3. Presentation and Workshop

  • Strategic Summary: we distill all inputs and outputs into a concise executive summary

  • Creation of a north star for China efforts and alignment of your internal team

  • Discussion of follow up steps and how to turn strategies into tactics

POWER UP YOUR GAME PLAN

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China Strategic Workshop. Maximising impact in China’s dynamic consumer market.