China Spotlight

The Hot Pot team share key consumer, branding and ecommerce updates from the world’s most dynamic economy

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china playbook to be hero x
Lu Zhao 27 January 2026

China Playbook Unlocked: Can ‘To Be Hero X’ Propel China’s Soft Power?

This article is adapted from China Playbook, our subscription-based strategy hub for...
Insights Social Media China Playbook View post - China Playbook Unlocked: Can ‘To Be Hero X’ Propel China’s Soft Power?
Lu Zhao 20 August 2025

China Playbook Unlocked: Is Speed’s China Trip a Blueprint for Digital-Age Localisation?

This article is adapted from China Playbook, our subscription-based strategy hub for...
Travel Social Media China Playbook View post - China Playbook Unlocked: Is Speed’s China Trip a Blueprint for Digital-Age Localisation?
Fan Tu-Cerny 24 July 2025

China Playbook Unlocked: Are Livestreamers Becoming China’s New Pop Idols?

This article is adapted from China Playbook, our subscription-based strategy hub for...
Fashion Social Media China Playbook View post - China Playbook Unlocked: Are Livestreamers Becoming China’s New Pop Idols?
Lu Zhao 28 March 2025

Know Your Chinese Audience: How to Develop Target Consumer Profiles

Understanding your target audience is the foundation of any successful brand strategy—but in...
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Douyin China e-commerce
Lu Zhao 20 December 2024

How Douyin Is Reshaping China's Ecommerce Scene and Premium Marketing

Douyin, China’s version of TikTok, has become an unignorable force in ecommerce, challenging...
Social Media Ecommerce View post - How Douyin Is Reshaping China's Ecommerce Scene and Premium Marketing