China Spotlight

The Hot Pot team share key consumer, branding and ecommerce updates from the world’s most dynamic economy

Sports & Outdoor

hyrox China
Lu Zhao 26 February 2026
In the high-octane world of Chinese retail, 'Active Lifestyle' has officially become the...
Fitness & Wellbeing Insights Sports & Outdoor View post - Hyrox: Why Event-Driven Fitness is China’s New Status Symbol
China sports and outdoor FY2025 ecommerce
Adam Sandzer 16 February 2026
China's Sports & Outdoor ecommerce market surpassed $40 billion in 2025. Our recent China...
Fitness & Wellbeing Sports & Outdoor Ecommerce View post - Is Active Lifestyle the New Luxury in China? 2026 Ecommerce Trends
china outdoor apparel market
Adam Sandzer 9 September 2025
The outdoor apparel sector in China is experiencing explosive growth, outpacing even more...
Fitness & Wellbeing Sports & Outdoor Ecommerce View post - China’s Outdoor Apparel Market: A Deep Dive into Unprecedented Growth
Adam Sandzer 13 August 2025
This article is adapted from China Playbook, our subscription-based strategy hub for...
Fitness & Wellbeing Sports & Outdoor China Playbook View post - China Playbook Unlocked: China’s Big Bet on the Great Outdoors
china sports footwear market
Adam Sandzer 1 July 2025
China's sports footwear market is a thriving $9.7 billion category that grew 16% in 2024...
Fitness & Wellbeing Sports & Outdoor Ecommerce View post - China's Sports Footwear Market: 3 Must-Know Trends for Every Brand
china fitness woman running
Jonathan Smith 22 April 2025
The global fitness and athleisure market is dynamic, but one region stands out as a beacon of...
Fitness & Wellbeing Insights Sports & Outdoor View post - Why China is the Best Long-Term Bet for Fitness Brands
Lu Zhao 28 March 2025
Understanding your target audience is the foundation of any successful brand strategy—but in...
Strategy Sports & Outdoor Social Media Athleisure View post - Know Your Chinese Audience: How to Develop Target Consumer Profiles
athleisure china 2025
Adam Sandzer 14 March 2025
Athleisure continues to thrive in China, blending fashion, function and everyday comfort. In...
Fitness & Wellbeing Fashion Sports & Outdoor Athleisure View post - What’s Next for Athleisure? Key Trends to Watch in 2025
Lu Zhao 18 February 2025
In 2024, net sales of athleisure wear across China’s three major ecommerce platforms—Tmall,...
Fitness & Wellbeing Fashion Sports & Outdoor Athleisure View post - 3 Key Takeaways of the Athleisure Boom in China in 2024
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