China Spotlight

The Hot Pot team share key consumer, branding and ecommerce updates from the world’s most dynamic economy

Fitness & Wellbeing

hyrox China
Lu Zhao 26 February 2026

Hyrox: Why Event-Driven Fitness is China’s New Status Symbol

In the high-octane world of Chinese retail, 'Active Lifestyle' has officially become the...
Fitness & Wellbeing Insights Sports & Outdoor View post - Hyrox: Why Event-Driven Fitness is China’s New Status Symbol
China sports and outdoor FY2025 ecommerce
Adam Sandzer 16 February 2026

Is Active Lifestyle the New Luxury in China? 2026 Ecommerce Trends

China's Sports & Outdoor ecommerce market surpassed $40 billion in 2025. Our recent China...
Fitness & Wellbeing Sports & Outdoor Ecommerce View post - Is Active Lifestyle the New Luxury in China? 2026 Ecommerce Trends
lululemon china campaign
Jonathan Smith 13 January 2026

China Playbook Unlocked: Lululemon’s China Campaign Embraces Failure

This article is adapted from China Playbook, our subscription-based strategy hub for...
Fitness & Wellbeing Marketing Athleisure China Playbook View post - China Playbook Unlocked: Lululemon’s China Campaign Embraces Failure
china playbook unlocked on running shanghai
Jonathan Smith 15 October 2025

China Playbook Unlocked: On Running Campaign Softens Up Shanghai

This article is adapted from China Playbook, our subscription-based strategy hub for...
Fitness & Wellbeing Sports China Playbook View post - China Playbook Unlocked: On Running Campaign Softens Up Shanghai
china outdoor apparel market
Adam Sandzer 9 September 2025

China’s Outdoor Apparel Market: A Deep Dive into Unprecedented Growth

The outdoor apparel sector in China is experiencing explosive growth, outpacing even more...
Fitness & Wellbeing Sports & Outdoor Ecommerce View post - China’s Outdoor Apparel Market: A Deep Dive into Unprecedented Growth
Adam Sandzer 13 August 2025

China Playbook Unlocked: China’s Big Bet on the Great Outdoors

This article is adapted from China Playbook, our subscription-based strategy hub for...
Fitness & Wellbeing Sports & Outdoor China Playbook View post - China Playbook Unlocked: China’s Big Bet on the Great Outdoors
china sports footwear market
Adam Sandzer 1 July 2025

China's Sports Footwear Market: 3 Must-Know Trends for Every Brand

China's sports footwear market is a thriving $9.7 billion category that grew 16% in 2024...
Fitness & Wellbeing Sports & Outdoor Ecommerce View post - China's Sports Footwear Market: 3 Must-Know Trends for Every Brand
china fitness woman running
Jonathan Smith 22 April 2025

Why China is the Best Long-Term Bet for Fitness Brands

The global fitness and athleisure market is dynamic, but one region stands out as a beacon of...
Fitness & Wellbeing Insights Sports & Outdoor View post - Why China is the Best Long-Term Bet for Fitness Brands
athleisure china 2025
Adam Sandzer 14 March 2025

What’s Next for Athleisure? Key Trends to Watch in 2025

Athleisure continues to thrive in China, blending fashion, function and everyday comfort. In...
Fitness & Wellbeing Fashion Sports & Outdoor Athleisure View post - What’s Next for Athleisure? Key Trends to Watch in 2025
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