China Spotlight

The Hot Pot team share key consumer, branding and ecommerce updates from the world’s most dynamic economy

Featured blog post

hyrox China
Lu Zhao 26 February 2026
In the high-octane world of Chinese retail, 'Active Lifestyle' has officially become the ultimate social currency. While traditional gyms are adapting to the social trend, a new category of sports—blending...
Fitness & Wellbeing Insights Sports & Outdoor View post - Hyrox: Why Event-Driven Fitness is China’s New Status Symbol

All blog posts

hyrox China
Lu Zhao 26 February 2026
In the high-octane world of Chinese retail, 'Active Lifestyle' has officially become the...
Fitness & Wellbeing Insights Sports & Outdoor View post - Hyrox: Why Event-Driven Fitness is China’s New Status Symbol
to be hero x
Lu Zhao 27 January 2026
This article is adapted from China Playbook, our subscription-based strategy hub for...
Insights Social Media China Playbook View post - China Playbook Unlocked: Can ‘To Be Hero X’ Propel China’s Soft Power?
Campari_Man drinking cognac
Lu Zhao 16 January 2026
Building a successful Cognac strategy across Asia requires a multi-phased insight and...
Strategy Insights View post - Case Study: Campari Group | How to Build a Cognac Strategy Across Asia
Lu Zhao 20 August 2025
This article is adapted from China Playbook, our subscription-based strategy hub for...
Travel Social Media China Playbook View post - China Playbook Unlocked: Is Speed’s China Trip a Blueprint for Digital-Age Localisation?
Lu Zhao 20 June 2025
Planning your China ecommerce calendar? You’ll want to keep this guide close. In a market that...
Marketing Ecommerce View post - Your Ultimate China Ecommerce Calendar: Key Shopping Festivals
Lu Zhao 28 March 2025
Understanding your target audience is the foundation of any successful brand strategy—but in...
Strategy Sports & Outdoor Social Media Athleisure View post - Know Your Chinese Audience: How to Develop Target Consumer Profiles
Lu Zhao 28 February 2025
Successfully localising your visuals is essential when establishing your brand in...
Strategy View post - Understanding the Critical Task of Localising Visuals for China
Lu Zhao 18 February 2025
In 2024, net sales of athleisure wear across China’s three major ecommerce platforms—Tmall,...
Fitness & Wellbeing Fashion Sports & Outdoor Athleisure View post - 3 Key Takeaways of the Athleisure Boom in China in 2024
Lu Zhao 10 January 2025
According to Hot Pot China’s Ecommerce Data Tracker, sweatpants (25%) represented the largest...
Fitness & Wellbeing Fashion Athleisure View post - From Comfort to Style: How Sweatpants Dominate China’s Athleisure Trends