China Spotlight

The Hot Pot team share key consumer, branding and ecommerce updates from the world’s most dynamic economy

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hyrox China
Lu Zhao 26 February 2026

Hyrox: Why Event-Driven Fitness is China’s New Status Symbol

In the high-octane world of Chinese retail, 'Active Lifestyle' has officially become the ultimate social currency. While traditional gyms are adapting to the social trend, a new category of sports—blending...
Fitness & Wellbeing Insights Sports & Outdoor View post - Hyrox: Why Event-Driven Fitness is China’s New Status Symbol

All blog posts

China Playbook unlocked cover_video podcast
Fan Tu-Cerny 27 March 2026

China Playbook Unlocked: Video Podcasts for Brand Engagement

This article is adapted from China Playbook, our subscription-based strategy hub for...
Social Media Marketing China Playbook View post - China Playbook Unlocked: Video Podcasts for Brand Engagement
nike soup campaign su bingtian
Jonathan Smith 11 March 2026

China Playbook Unlocked: Nike’s Cantonese Soup Masterclass

This article is adapted from China Playbook, our subscription-based strategy hub for...
Sports Marketing China Playbook View post - China Playbook Unlocked: Nike’s Cantonese Soup Masterclass
hyrox China
Lu Zhao 26 February 2026

Hyrox: Why Event-Driven Fitness is China’s New Status Symbol

In the high-octane world of Chinese retail, 'Active Lifestyle' has officially become the...
Fitness & Wellbeing Insights Sports & Outdoor View post - Hyrox: Why Event-Driven Fitness is China’s New Status Symbol
Songmont x Alexa Chung
Fan Tu-Cerny 23 February 2026

China Playbook Unlocked: Alexa Chung x Songmont's Journey to the East

This article is adapted from China Playbook, our subscription-based strategy hub for...
Fashion Marketing China Playbook View post - China Playbook Unlocked: Alexa Chung x Songmont's Journey to the East
China sports and outdoor FY2025 ecommerce
Adam Sandzer 16 February 2026

Is Active Lifestyle the New Luxury in China? 2026 Ecommerce Trends

China's Sports & Outdoor ecommerce market surpassed $40 billion in 2025. Our recent China...
Fitness & Wellbeing Sports & Outdoor Ecommerce View post - Is Active Lifestyle the New Luxury in China? 2026 Ecommerce Trends
Fan Tu-Cerny 13 February 2026

China Playbook Unlocked: Beauty Industry 2026 Shift

This article is adapted from China Playbook, our subscription-based strategy hub for...
Beauty News China Playbook View post - China Playbook Unlocked: Beauty Industry 2026 Shift
to be hero x
Lu Zhao 27 January 2026

China Playbook Unlocked: Can ‘To Be Hero X’ Propel China’s Soft Power?

This article is adapted from China Playbook, our subscription-based strategy hub for...
Insights Social Media China Playbook View post - China Playbook Unlocked: Can ‘To Be Hero X’ Propel China’s Soft Power?
Campari_Man drinking cognac
Lu Zhao 16 January 2026

Case Study: Campari Group | How to Build a Cognac Strategy Across Asia

Building a successful Cognac strategy across Asia requires a multi-phased insight and...
Strategy Insights View post - Case Study: Campari Group | How to Build a Cognac Strategy Across Asia
lululemon china campaign
Jonathan Smith 13 January 2026

China Playbook Unlocked: Lululemon’s China Campaign Embraces Failure

This article is adapted from China Playbook, our subscription-based strategy hub for...
Fitness & Wellbeing Marketing Athleisure China Playbook View post - China Playbook Unlocked: Lululemon’s China Campaign Embraces Failure